Trust is subjective,
but not random
Paavis measures customer trust by checking the signals and visuals that make a business seem trustworthy.
The output is a single, actionable score you can compare with competitors and link to revenue.
Built on 30 years of research
Paavis is based on the top academic model of organizational trust (Mayer, Davis, and Schoorman, 1995), which has three pillars: ability, benevolence, and integrity.
Our solution translate these into what customers are looking for: Product Capability, Customer Focus, and Business Integrity.
70 indicators. 13 signals. 3 pillars. One score.
We check 70+ indicators across 13 trust signals from your website, reviews, and public feedback.
These digital touchpoints build or break trust. Each check shows what helps your business and what harms the trust customers need to feel to convert.
Trust Signal → Score → Value
Your signals form a Net Trust Score compared to competitors and your industry.
Paavis can translate that score into conversion likelihood and the monetary value of trust for your business.
Conversion is a trust decision, and that is exactly what we measure.
See where your trust stands today
Choose your report: Two ways to measure the trust that drives your growth.
Start with a Rapid Trust Range Report to see where you land on the five-step trust scale, or go all in with a full Trust Index Report scored across seventy indicators and benchmarked against your industry. Whichever you choose, you will know which signals are building trust, which are breaking it, and where to invest next.