Invest in the future of trust intelligence
Trust now drives conversion in an AI-mediated market. Paavis is building the intelligence layer that links trust, intent, and revenue — across search, discovery, and every customer decision.
WHY NOW
Trust became measurable. And the bottleneck
As buying shifts to AI-driven search and agents, trust drives decisions. MIT Technology Review and Microsoft say confidence, not capability, controls adoption.
Paavis converts that confidence into a single number: an independent Trust Score linked to revenue.
WHAT WE’RE BUILDING
One independent score for how much a business is trusted
Paavis scores any company across three pillars — Capability, Benevolence, and Integrity — from trust signals, benchmarked to its industry.
The score is dynamic, defensible, and built to predict conversion, not just describe reputation.
WHY WE WIN
Paavis is the only trust platform that's predictive and tied to revenue
Edelman, Trustpilot, and G2 describe trust after the fact.
Paavis is the only platform tracking it predictively and connecting it to revenue — a category we're defining, not entering.
OUR TEAM
Built by operators from the companies trust runs on
Paavis is founded by a team out of Avalara, Expedia, Nordstrom, T-Mobile, Qualtrics, Microsoft, and LEGO, on a methodology grounded in decades of academic trust research. And supported by senior experts and executives in technology, AI, analytics, product, and digital transformation.
THE ASK
We’re raising $2M
$2 M to expand signal coverage, scale the platform, and accelerate go-to-market with the security and revenue buyers already paying for trust. Get in on the ground floor.