Billions are spent on metrics, except the predictive business value of trust
So we decided to create a science-based methodology
Meet the team behind Paavis
Elina Luce
Data & Analytics Lead
Dustin Martinka
Product Design Lead
Theo Stewart
Growth Lead
Thomas Snitker
Research Lead
Mane Ovsepian
Automation Lead
Soren Muus
Vision & Experience Lead
Our Story
A group of friends and former colleagues got together…
We’ve been crossing paths while working in senior- and director roles at companies like Avalara, Expedia, Nordstrom, T-Mobile, and LEGO.
And after decades of tracking data and customer research, we’re finally creating the tool we’ve always wanted, that links customer intent to revenue by tracking the trust signals that drive conversions.
With AI, we can now process data at scale and accuracy, that combines behavioral science and business data to show where trust is built, where it’s broken, and where investment will most likely raise conversion and revenue.
Advisors and Contributors
Building a business for a new category takes the support and commitment of many people
Our team of Interns and Trust Analysts includes Samira Ather, Emil Zawistowski, Narges Amini, Davide Maria Piva, Maria Cristache (PhD), Hodan Nageye Meldgaard, Alexia Zaharie Christian Turner, Tasnima Haque and Zahra Khatibi.
Paavis is backed by senior operators and specialists experienced in global technology, enterprise growth, AI, analytics, product systems, and digital transformation, and our Advisory Board includes Gavin Warrener, SVP Thomson Reuters. Yulia Bakir, Ex-Bosch. Jason Murphy, COO and EVP at Blink. Troy Anderson, CPTO and Serial Entrepreneur. Skottie O’Mahony, VP of Product Design at Sprinklr.
Our founding network spans Expedia, Nordstrom, T-Mobile, Avalara, Qualtrics, Bosch, Microsoft, REI, Amazon, and LEGO. With a built-in pipeline of design partners.
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What does ‘Paavis’ mean?
Paavis (‘Påvis’) is the Scandinavian word for ‘pointing out’ or ‘making evident’.
The ‘double a’ (aa) is an old Danish/Norwegian way of writing the modern Scandinavian letter ‘å’, which it’s pronounced as the ‘o’ in the english word ‘old’ - but you can say our name anyway you want.