Coming soon:
A new category for the business value of customer trust
Introducing Paavis
We’re launching a tool to track trust
Understand how trust signals impact your bottomline
Customers will show up for many reasons; need, want, curiosity, urgency, impulse, persuasion, or desire. But they only commit when they feel trust.
Trust closes the deal
Especially in high-stakes, B2B and competitive markets, where decisions involve risk, scrutiny, and multiple stakeholder, customers are looking for trust signals before committing.
Trust is subjective, but not random
Trust Signals have indicators we can measure
Customers form their feeling of trust from the sum of the company signals they encounter in three trust pillars: Business Integrity, Customer Focus and Product Capability
Feelings are subjective, but the trust signals that trigger feelings, have measurable indicators.
Based on "An Integrative Model of Organizational Trust" By Roger Mayer, James Davis, and F. David Schoorman
Conversion is a Trust Decision
We’ve created a science based methodology that can help businesses understand the trust signals their customers see, what makes their customers convert, and how trust impacts the bottomline.
Using AI, behavioral science, and business data, Paavis shows where trust is built, where it breaks down, and where action will most likely improve conversion and revenue.
Paavis measures the indicators of trust signals
We close the gaps between customer intent and business revenue by tracking the trust signals that drive conversion:
Trust Score → Trust/Conversion Rate → Trust Value
Trust Score Index
Track the trust signals that either builds or breaks the customer’s feeling of trust
“Are we building or breaking trust?”
Trust/Conversion Point
Predict and prioritize the trust signals that most likely will increase conversion
“What signals are helping or hurting conversion?”
Trust Value Index
Connect the improvements of trust signal directly to business results
“Is the investment worth it?”
The Trust Score Index
Comparative Trustworthiness
Paavis evaluates your trust signals across public-facing touchpoints, to create a relative and comparative Trust Score.
The Trust Score Index reflects how a business, experience, product, or campaign performs relative to industry expectations and competitive baselines.
Trust Conversion Grade
Trust impact on the probability of conversion
Paavis combines Trust Score data, customer intent signals, and behavioral indicators to estimate how trust influences conversion likelihood.
The Trust Conversion Rate is a model for understanding the probable relationship between trust and conversion behavior.
Trust Value Index
The impact of customer’s trust on your bottomline
Paavis can estimate the business impact of trust-driven outcomes. This enables organizations to connect trust perception, conversion probability, and revenue impact.
Trust becomes measurable as economic value
Grow your business on the value of trust
Trust Signals
“What trust signals are hurting or helping our business?”
Trust Intelligence
“Are we building or breaking trust with our customers?”
Trust ROI
“Will investment in this campaign be worth it or wasted?”
Paavis makes trust operational, measurable, and actionable
Three tiers with a clear expansion path.
Unlock more features as you grow
Paavis Basic
Explore how trust signals impacts your business for free. And add more features as you grow.
$9/mo
What’s included:
✓ Trust Score + Industry Baseline
✓ 3 x Trust Score Comparison
✓ Trust Signal details
✓ Annual Trust Index Report
Paavis Standard
Gain deeper insights. monitor trust over time, and improve conversion with confidence.
$59/mo
What’s included:
✓ Everything in Paavis Basic
✓ 5 Nodes for ‘Local’ Trust Score
✓ Weekly updates
✓ Quarterly Trust Index Report
Paavis Pro
Explore how trust signals impacts your business for free. And add more features as you grow.
$259/mo
What’s included:
✓ Everything in Paavis Intelligence
✓ Unlimited Conversion Nodes
✓ Value of Sale calculator
✓ Monthly Trust Index Report