Investors
Get your share of success built on trust
Paavis opening the first investment round to partners who want early access, and a stake in a $39B market
The Opportunity
We make human trust a measurable driver of business growth
Customers won't convert until they trust you and believe you can help.
Paavis offers fast and affordable Trust Intelligence, so organizations everywhere can build trust and boost conversion.
Trust is the decisive factor in customer conversion
AI has changed buying decisions in two ways.
Customers can now research, compare options, and form opinions long before they ever speak with sales. At the same time, businesses can produce endless volumes of polished, persuasive content at almost no cost.
The result is a market flooded with messages competing for limited human attention. AI has increased the supply of information, but it has not increased people’s time, focus, or capacity to judge every claim. As noise rises, customers become less receptive to persuasion and rely more on a timeless filter: trust.
When the amount of information feels overwhelming and every message sounds convincing, customers return to two fundamental, human questions:
“Can I really trust you?
Can you actually help me?”
Trust as a lever for revenue and growth
Trust is a subjective, human signal that cannot be measured directly. But AI has now made it possible to measure what builds or breaks it: the signals that convey integrity, the signals that convey capability, tracked across every touchpoint in the customer journey.
Paavis is a product platform with tools that identify where and when businesses build or break customer trust, and turns those signals into a practical lever for growth.
In 2026, Paavis will become a viable company by offering businesses a platform for identifying, tracking and optimizing the signals that turn customers' trust into revenue and growth.
Our Team
We built Paavis to make trust measurable
Paavis is founded by a group of seasoned researchers, and data specialists with decades of experience from global brands.
Thomas Snitker
Research Lead
User research, trust methodology, measurement models, benchmarking rigor and customer insight quality.
More than 30 years in user research, founder of SnitkerGroup, FatDUX, former Head of Research at LEGO, and founder of Brugercentrisk AI. Copenhagen University
Published author and international speaker.
Soren Muus
Design Lead & Interim CEO
Vision, product concept, brand and design leadership.
30+ years of experience design, leading UX and design at Avalara, T-Mobile, Expedia and Urban Airship, and as founder of FatDUX in Copenhagen. Trained at the Royal Danish Academy of Fine Arts and Copenhagen Business School.
Author of “Designing for Trust”
Elina Luce
Product Lead
Roadmap, messaging, monetization, customer priorities and product-market fit discovery.
15 years in product management and analytics at Avalara, Vista and Williams-Sonoma, with deep expertise in A/B testing, experimentation strategy and funnel optimization.
Theo Stewart
Growth Lead
Demand generation, pipeline, partnerships and commercial traction.
Senior growth and performance marketing leader with experience at Avalara, REI and Nordstrom across B2B and B2C demand generation, SEO/AEO, paid media, content strategy, and marketing analytics.
Our clients
We help professionals understand why their customers hesitate and how to build trust
You might be working with us if you…
Traffic is strong but conversion stalls: visitors hesitate, drop off, or don’t complete actions and analytics don’t explain why.
You can’t see the experience as customers do: internal teams are too close to spot credibility gaps, confusion, or mixed messages.
You need evidence, not opinions: you want clear, explainable signals that show where trust is gained or lost.
You operate across markets, brands, or touchpoints: consistency is hard when content, design, and messaging are owned by different teams.
You want to move fast without losing credibility: you need quick, affordable, repeatable insights you can act on.
You’re introducing something new or unfamiliar: new products, markets, or positioning need extra clarity to build trust.
You treat trust as a growth driver: you see credibility, clarity, and consistency as measurable assets that affect performance.